POLINA ZAITSEVA's profile

PACKAGING | Paint brand FORM


"FORM" PAINT PACKAGING DESIGN

The packaging design for FORM painting supplies draws inspiration from the decorative window frames found in 18th-century Russian wooden houses. These houses in Russia were traditionally adorned with intricately patterned, colorful frames, serving as the primary source of inspiration for our packaging concept.
FORM paints are specifically crafted for wooden facades, making the metaphor with these ornamental platbands exceptionally fitting.
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i developed a series of ornaments influenced by the patterns of these window frames. These frames were typically adorned with vibrant colors, which inspired the color palette for our project. Each can includes a matching sticker on the top, allowing customers to easily identify the paint color, especially when selecting it in a store without needing to flip over a heavy can.


Additionally, i extended our design work to enamel sprays and varnishes for woodworking. The polishes are colorless, resulting in black and white packaging. 
i also designed packaging for paint brushes and paint trays.

PACKAGING | Paint brand FORM
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PACKAGING | Paint brand FORM

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